As we near the end of 2019, I don't know about you, but we tend to get a little reminiscent. Alexander & Neighbour is barely a year old, but we thought recounting some highlights would be a nice way to end the year on a high!
To this point, the learning curve has been more of a vertical line.
No surprise, in a start-up you must become a Lawyer, Accountant and Marketing VP all at once. Still, due to the support of my Co-Founder (our CEO) and our family and friends, we've gained terrific momentum and are beginning to build something special.
Since hitting the official 'GO button' around July ‘19 (following what felt like the longest period of R&D known to mankind) we’ve been blessed to have hit the ground running with some incredible businesses.
They showed faith in our vision, which in turn allowed us to flex our creative muscles and deliver some wonderful projects.
Following a high yield awareness marketing campaign, underpinned by our own tech-forward sales enablement methodology, we had plenty of engagement in the services we were offering.
Soon enough, we had demand. Producing motion graphics for presentations, delivering multi-platform social media management, bid writing for high ticket retentions, copywriting for new business campaigns, digitising analogue tender responses, consulting on business development strategy and tech enablement…It’s been a very busy final quarter.
We also had David’s sales insight published within a couple of respected blogs (Sales Hacker and Mailshake!) You'll be glad to hear he hasn't changed since he became famous 😁
But it’s not all sunshine and rainbows. There have been some hard lessons learnt.
1) There is no such thing as having a comfortable lead time when it comes to client requests! Sales is a fast-moving beast, and working with high-intensity sales teams means having to facilitate a lot of last-gasp, quick-turnaround projects. This can be pretty exhausting!
2) Operating at capacity can take your focus away from other important things. You might’ve noticed our social activity slowed down from late October onwards. Yup, that’s what happens. We also let a new business meeting slip through our fingers whilst we were focusing on, you guessed it, a last-minute project (#neveragain)
As we develop and pivot, then develop and pivot again, we’re finding our natural pull towards high impact graphic, digital and written content creation. It's a sphere we'll look to strengthen through new technology and talent.
So, what then for Q1 2020?
Remember those ‘capacity’ challenges? Well, we'll be growing our team in Q1, appointing two new starters to bolster our creative pod. In doing so, we’ll further refine our suite of content creation and tech services with additional expertise and greater capacity.
We’re keen to build a multi-disciplined and collaborative community at Alexander & Neighbour. With that in mind, we’ve got the daunting task of locating dedicated office space, so if anyone knows of any (really) generous deals, let us know!
That’s probably enough about us.
Most importantly, we want to thank everyone who’s supported us, given us advice, hit ‘like’ on a not-so-hot post, trusted us with their business, worked alongside us well into the unsociable’ hours, shared our content, followed the company pages
We even want to thank the doubters – you fuel the fire 😉
Have a Happy New Year and let's catch up in 2020!